Feasibility Study Essay

This Feasibility Study was made possible by the guidance, supervision, cooperation and participation of the following: To the Almighty God who always looks up and secures the safety of the preparers in doing this project. To our parents who always guide and give words of wisdom to inspire us in doing our best in preparing the Feasibility Study as well as giving their both financial and emotional support. To our beloved intelligent Adviser and Business Plan Professor, Ma’am Ma. Rona D. Sahagun, who has greatly shared her knowledge to us with patience and diligence in helping us meet the necessary works for the completion of our Feasibility Study. To the Preparers, themselves who have given lot of efforts and consumed so much time to make the completion of the feasibility study be possible and successful within the given time. Together, we sincerely acknowledge and give thanks the person/s mentioned above who have brought the success of doing this Feasibility Study. We are very grateful for this wonderful accomplishment. Introduction We are in the business of building and strengthening relationships through the art of transforming stuff’s. A specialty store that primarily provides personalizes materials and services. We choose this kind of business primarily because we want to express our ideas through craft of making customized things. We help our clients to make they wants be possible as it is. We named this business â€Å"CLASSY GALORE†. CLASSY GALORE is a possessing elegance, the attribute of being tastefully designed, decorated and maintaining refined grace and dignified propriety. A deeper, more meaningful word for ‘cool’, because it is the result of your creative concept which is different from others. The uniqueness of â€Å"Classy Galore stuff† comes from our own composition and the suggestion coming from our beloved target markets. We are accepting opinions, adding details on stuff’s for a better outcome for its aesthetics. The colorful atmospherics and collatera ls of â€Å"CLASSY GALORE†, its innovative, fashion-forward and fun, and the excellent and personalized service of its staff captured the hearts and purses of the market. Mission The CLASSY GALORE mission is to execute our customers design and ideas in order to make it possible. We are also committed to provide customers with wide range of high quality product. It will give friendly prices, hassle free and fast transaction. Moreover, it also guarantees that our entire client will be given outmost respect, love, attention and service. Vision CLASSY GALORE will be one of the most visited shop in our country and in the succeeding year it will expand and be known to other places. Furthermore, it continuously values convenience and long-term relationship with its customers. Objectives 1).To receives a 50% profit margin within the first year. 2).To provides total quality of a customer’s desire. 3).To expands our business in three (3) years. 4).To patronize by people particularly in San Pablo City Laguna. Strategies 1).Our clients are free to suggest their ideas or details on the stuff that they want to personalized. 2). More revenue with lower cost (purchased more to earn discount) 3). Offering membership, SUKI stamp (redeemable for a period of time) Product/Service Description * Our compositions are made from the raw materials that already exist and are possible to enhance. Example: t-shirt (plain) Output: we put prints, sequence, patches etc. ( for adding those materials it end up to a vibrant one) * Items are sold through directly visiting our shop. * They purchased those products in our store because we offer affordable prices that have the assurance of a good quality. * Our pricing method is based on the materials used. * By our friendly interactions with the buyer will make them satisfied. Marketing Strategy Our marketing strategy will not exceed 5% of our annual gross sales. Marketing will be via: * Direct visiting and phone calls – free shipping if ordered by 2pm central. * Advertisement postcards, pliers * Business Cards * Word of mouth Sales Strategy Our key to sales strategy at â€Å"CLASSY GALORE†, will be a great buying experience, every time. Once a customer comes in the door, they will be greeted and assisted as much or as little as they wish. Some customers are uncomfortable with lots of personal attention; others expect it. Em’s experience as a student has taught her how to read the subtle signs that tell her what a customer is seeking when they enter. All customers will be offered reading materials while they shop, and we will have comfortable chairs for friends to sit in while waiting. Our sales goal is to generate repeat business and strong word-of-mouth advertising based on this great buying experience. Word of mouth in new apparel stores tends to spread to family, friends, co-workers. Target Market and Customer Characteristics â€Å"CLASSY GALORE† is a customer purchases are occasion-driven and include birthdays, anniversaries, thank-you’s, get well wishes, congratulations, and employee recognition. Customers tend to be those without the time or desire to assemble their own customized gifts. Part of the purchase process is therefore a need for convenience and for imaginative contents that make people say, â€Å"I wouldn’t have thought of that.† Customers can be found across San Pablo City, but individual repeat clients tend to be men and women, indicating that they have busy lives and need gift solutions that are meaningful and yet convenient to purchase. Repeat business clients are often in service businesses, such as students, employee or just an ordinary people. Late November through December is expected to be one of the busiest times of the year for â€Å"CLASSY GALORE†, because businesses purchase holiday gifts at that time.† CLASSY GALORE†, location near downtown, where many business offices are located, makes quick deliveries possible. CLASSY GALORE’s, greatest potential for increasing its client base is the business sector, where it can be promoted as a convenient, personal (yet appropriate), and high-quality tool for customer care, and employee recognition. CLASSY GALORE will not overlook the potential of its individual clients, however, promoting itself as a solution for those gift-giving times that require a personal touch.